Stop Scrolling. Start Building. 
21 days to Lock-In.
21 days to Lock-In.
21 days of structure, accountability, and momentum for your lock-in goals.



21 Days. Zero Excuses.
Lock In On Your Goals & Growth. 
21 days of focus could change everything.
Show up. Track your sprint.
Celebrate your wins. Lock in.
Hit your goals with consistency, clarity, accountability, and DAILY small steps. 


21 days of structure, accountability, and momentum for your lock-in goals.



The Bootcamp Lock-In is your 21-day reset.
21 days of structure, accountability, and momentum to lock in on your goals (business, 9–5, life, rest, content).
 
 You want to grow your brand, but your 9–5 drains all your energy. 
 
 You set goals, but never stick to them. 
 
 You’ve tried planners and productivity hacks, but nothing works long enough. 
 You waste time scrolling when you should be building.
Most people don't last a week without structure. Lock in with me to:
 Build successful habits for life + business.
 Create time when you think you have none.
Stay consistent with accountability + streaks. 
End the cycle of overthinking and ACTUALLY follow through.


It’s about proving you can show up every day for yourself.
Inside The Bootcamp Lock In, you’ll get:

Daily prompts for focus, gratitude, and micro wins

Weekly live check-in calls (accountability + hot seats)
Week 2

Accountability chat thread with voice notes enabled to keep you on track
WEEK 3

Wins & Reflections board to celebrate progress in community
Week 4

Time Blocking Calendar Tool & other resources to keep you on track.
Week 5

A dedicated space (circle.so) and community to minimize distractions
The truth? It’s not about motivation. It’s about discipline, structure, and accountability.


We Are Locking INNNNNNN










You're locking in with a group of like-minded people tired of playing about themselves and ready to lock in fr.
More on Jakiya Brown Thiaw
Your LOCK IN accountability partner
I’m Jakiya Brown Thiaw, founder of Hustle to Ease and creator of Brand Bootcamp. I’ve helped over 150 entrepreneurs build profitable brands while consulting global companies like Spotify, NBA, and LVMH.
My journey started balancing a 9–5 and my dream of building a brand — the Lock-In is the exact system I used to stay consistent and win.




All prices in USD



